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SmartWool believes in the power of comfort. Simply put, it’s the belief that as long as you’re comfortable, you can do anything you put your mind to. Our lives and experience have given us a real understanding of what comfort means to a body in motion, and SmartWool has made it their mission to use this knowledge to help you better enjoy the outdoors. Staying comfortable all day, every day. At the heart and soul of every SmartWool product is the amazing fiber they use: nature’s finest Merino wool. Used properly, they think it’s the best fiber available for outdoor apparel - manages moisture better than cotton, smarter than synthetics and more comfortable in any weather condition. In our hands, it becomes extraordinary.